#BTFocus – Essential workers “Take a Break” . . . Rubis and Nescafé treat frontline staff

Rubis and Vending Plus recently invited essential workers to have a free cup of Nescafé coffee on them.

The initiative, which ran throughout the month of June, offered several groups of essential workers a free cup of Nescafé coffee when they visited a Rubis service station.  The first group of workers included members of the BDF, Prison and Fire Service along with medical and pharmacy personnel. The offer was so popular that the companies expanded the promotion to include a second group of essential workers including media, Sanitation Service Authority. Barbados Water Authority, Barbados Light & Power, Barbados Port Authority, Environmental Health Officers, Customs, Immigration, Disaster Management, Flow, Digicel and funeral employees.

Andrea Gooding, Marketing Manager, Rubis explained, “Rubis has undertaken several regional initiatives to assist sectors of the country during the trying COVID-19 pandemic and this is our way of showing appreciation to just some of those who have been working tirelessly to keep us safe.”

She added, “Locally, we have also donated personal protective equipment to the Ministry of Health and HM Prisons. This support has been cascaded throughout our operations here in the Eastern Caribbean, as we believe strongly in supporting our local communities.”

The free coffee partnership with Nescafé also took place at Rubis service stations in Jamaica during May. Bart Sims, Business Development Manager at Vending Plus, who manages the Nescafé Professional brand locally, said the company was pleased to treat Barbados’ essential workers with a cup of Nescafé coffee. (PR)