Liberty Business officially launches – new name, same commitment to business sector

Liberty Business, formerly C&W Business and Flow Business, was officially launched and introduced to Barbados with plenty of vibes and rhythm during the recent Liberty Business Fusions Crop Over event at Ilaro Court.

The rebranding marks a bold new chapter for Liberty Caribbean’s business arm in Barbados, one that builds on decades of empowering enterprises with innovative technology and customised business solutions.

From small startups to multi-national organisations and government agencies, Liberty Business will continue to deliver enterprise-grade connectivity, state-of-the-art data centre, managed IT solutions, and more tailored to drive business forward.

Vice President and General Manager, Flow Barbados, Desron Bynoe, said while the name has changed, the company’s mission remains resolute as they seek to help businesses achieve success.

“Liberty Business represents evolution, not departure. Our customers can expect the same expertise, dedication, and innovation that they have trusted for years; now under a unified brand that reflects our regional strength and vision,” he said.

“We are here to champion every business in Barbados, from the corner store to the corporate boardroom. Our mandate has not changed: we exist to enable success, fuel growth, and keep the heart of Barbadian enterprise beating as strong.”

Fusions, produced by the National Cultural Foundation and dubbed Liberty Business Fusions: The Ultimate Blend, turned Ilaro Court into a musical melting pot of Crop Over nostalgia and creativity.

Barbados’ crème de la crème including Alison Hinds, Lil Rick, Mikey, Elan Trotman, TC, Adrian Clarke, Biggie Irie, and Nikita, reimagined soca classics with fresh flair, backed by Dwain Dwaingerous Antrobus and the Fusions Band. (PR)