Racing sensation Zane Maloney will be repping Barbados in more ways than one for the 2023 season.
The 19-year-old Formula Two driver has partnered with the Barbados Tourism and Marketing Inc (BTMI) and will showcase the island’s brand on his Red Bull helmet, suit and race car.
The branding and design which are featured on the gear, visually represent the partnership between the BTMI and Maloney to showcase Barbados as a sports destination and the ‘Motorsport Island.’
This year will mark Zane’s first season on the Formula Two racing circuit with the Red Bull Racing Junior driver programme after finishing his 2022 FIA Formula 3 Season by being named Rookie of the Year.
Maloney, who is also a Formula 1 reserve driver this season, said he was looking forward to the new partnership.
“I am very excited to be partnering with the BTMI to continue to bring awareness to Barbados as the Motorsport Island and destination. I hope that with this partnership I can further put Barbados on the motorsport map as being a country that has the potential to perform at the highest level,” he said.
Director of Caribbean and Latin America, Sports at the BTMI, Corey Garrett lauded the move.
He said the relationship with Maloney would help to engage and reach loyal, high-net-worth race fans and enthusiasts all over the globe.
“We are proud to be partnering with Zane Maloney as he continues to make his name known on the motorsports racing circuit. Sport is a critical pillar in our overall marketing strategy to diversify Barbados’ tourism product and build a more sustainable destination.
“With Zane as one of our biggest advocates, we are positioning Barbados as the Motorsport Island, so these designs and branding are just the beginning,” Garrett said.
The overall design of the helmet was executed by Maloney, along with the Red Bull team. However, graphic designer at the BTMI, Mario Knight designed the Barbadian element of the helmet.
Knight explained his vision was to showcase the heritage, culture and wildlife of the island.
“One of the most iconic symbols in Barbados is a Bajan Bus Stop sign. Any Bajan that sees it recognises it immediately, so it has become part of our identity. Surrounding the helmet features historical monuments like the Parliament Building of Barbados, our indigenous black belly sheep, our local green monkey and yellow silhouettes of flying fish which Barbados is well known for,” Knight said.
Additionally, he said the art piece features the Destination Barbados logo on the back of the helmet and its uniquely stylised trident in the centre of the red and white bus stop. The back of the helmet also includes a turtle as Barbados’ beaches are renowned for turtle nesting. (RB/PR)