Banks Beer presents 2025 Isuzu D-Max to Christmas competition winner

Christmas came early for Lisa Morris on Wednesday as Banks Beer turned up outside her job with her new ride – a brand-new 2025 Isuzu D-Max – the grand prize in the brewery’s QR code competition.

Morris, who participated in the three-month-long promotion, was caught completely by surprise at her Swan Street workplace, where the prize vehicle was delivered.

Overcome with emotion at the sight of her winnings, Morris expressed gratitude to the companies involved.

“I feel so excited. I was dreaming about this vehicle. I always wanted an upgrade,” she said, adding that she entered the competition every week using numbered bottle caps.

Marketing Manager of SLU Beverage Limited, Jenelle Jermain, along with members of her team, also presented Morris with $1 000 in SOL gas vouchers as a holiday bonus.

“Lisa had no idea that she was the lucky winner. She thought she was getting five cases of beer. When she saw that vehicle pull up, let me tell you, all now she’s trembling,” Jermain said.

Speaking about the campaign, Jermain explained: “The campaign started at the end of August and ran until the end of November. We had a tremendous response. It was exciting and different, as it involved scanning QR codes, and I must say SLU Beverages and Banks Barbados Breweries Limited are the second company in the world to execute an ‘Under the Crown’ QR campaign.”

She added: “We were overwhelmed by participation, with over 30 000 entries and more than 7 000 premiums awarded. We are extremely elated, on behalf of Banks Barbados Breweries Limited, SLU Beverages Limited and KOSCAB Holdings Ltd., to award Lisa this grand prize of a 2025 Isuzu D-Max.”

Jermain also confirmed that SLU Beverages will handle the registration and licensing of the vehicle to ensure Morris receives it as soon as possible. The prize package also includes an additional four tyres.

A representative from SOL Barbados Limited was also on hand to officially present Morris with the $1 000 gas voucher. (LG)