Dear Valued Friend and Client,
In the midst of very challenging economic times, your online multi-media platform of choice now offers you bold and exciting new opportunities for getting your product message to market in the most cost-effective and timely way – not forgetting the added advantage of having the widest possible reach.
By now many of you would be familiar with our environmentally friendly, dynamic and effective ePaper, which, since its inception on January 26, 2010, has recorded more than 300 million page views and over eight million unique visitors in total -- that’s on average 260 000 per month or more than a million a year.
Our social media traffic has also been growing by leaps and bounds. In the last three months alone, combined visits to our main website at www.barbadostoday.bb and our Facebook and Twitter pages, have been in excess of 119 million - that amounts to millions of opportunities for the discerning advertiser to get the message out.
In November 2014, we also kicked off our daily Video News Updates in the morning, at noon and the evening, keeping you up to date with the very latest news, sports, regional and international headlines of the day, including breaking news as it unfolds.
These have been an instant hit with both our domestic and global audiences, not to mention key advertisers, some of whom immediately jumped at the opportunity to have their brands associated with our up-to-the-minute news you can trust in broadcast format.
But the greatest response by far has been from ordinary Barbadians, both at home and abroad, who tune in daily to keep abreast of what’s happening. They are delighted over the simple fact that they no longer have to wait until 7 p.m. to get the full picture of all that has occurred from the break of dawn.
We have also added the Business Minute – a fast-paced, informative digest, produced twice weekly on Tuesdays and Thursdays, with the on-the-go decision maker in mind.
Then there’s BT Entertainment Weekly – your fun-filled, kick-back-and-welcome-the-weekend Friday package, featuring some of the hottest and biggest names in the industry. This one has been tailor-made to our youthful audience.
There's also Health Today - an in-depth look at critical health issues with expert advice and analysis, produced every Friday.
This is just a sample of what we have available 24/7, whether you are at home or on the go, on Blackberry, Android, iPad or your personal computer – and without delay, whether you are in Barbados, the UK, Canada, China or Timbuktu. So stay tuned!
And if you haven’t already, make the switch to Barbados TODAY: YOUR MULTIMEDIA GATEWAY TO A BRIGHTER AND BETTER FUTURE TODAY.
MANAGING DIRECTOR & CEO - KAYMAR JORDAN