Caribbean Export and WIRSPA to host trade event

Caribbean Export Development Agency (Caribbean Export) and the West Indies Rum & Spirits Producers Association (WIRSPA) are working together to support increased trade of rum and spirits between the Caribbean and Europe with the Absolutely Caribbean Virtual Expo scheduled for November 17-18, 2020.

The Expo will host some 50 exhibitors from across the Caribbean that manufacture products in the areas of sauces and condiments, natural products and alcoholic beverages.

“The rum and spirits sectors are important for trade in CARIFORUM and we have seen exports to the European Union grow by nearly 27 per cent between 2017-2019,” informed Manager of Competitiveness and Export Promotion at Caribbean Export Dr Damie Sinanan.

Despite a contraction in sales in domestic markets and internationally due to the restrictions around lockdowns and social gatherings, Caribbean rum producers report continued interest in their premium offerings and are working to ensure that they capitalise on this interest once markets return to normalcy. Brands from Antigua and Barbuda, Belize, the Dominican Republic, Grenada, Haiti and Suriname will participate.

Managing Director of Rhum Barbancourt of Haiti Delphine Gardere says they’re pleased to be participating.

“The coronavirus has kept us from implementing our growth plans in this important market – we think the virtual exhibition will allow us to reach new markets and provide tangible export results,”  she noted.

CEO of WIRSPA Vaughn Renwick said, “This virtual trade show is designed to benefit smaller brands looking to extend their reach in export markets; key to its success is attracting solid importers, distributors and wholesalers to be part of the show. We think Caribbean Export has done a great job on this score.”

He added, “We’re pleased to partner with Caribbean Export on this innovative venture. Presenting a virtual exhibition is new for many of us and it is great to see Caribbean Export leading the way.”

The Expo provides an opportunity for Caribbean producers to showcase what they have to bring to the global market and is a follow-up to the 4th CARIFORUM-EU Business Forum held in Frankfurt, Germany last year, which saw some 70 industry buyers and investors conduct over 150 business-to-business meetings.   

The partnership with WIRSPA aims to support the participation of regional producers and leverage their knowledge and expertise in the international market.   

WIRSPA is one of the oldest private sector trade associations in the Caribbean. It represents rum producers in Antigua and Barbuda, Barbados, Belize, Haiti, Dominica, Dominican Republic, Grenada, Guyana, Jamaica, St. Vincent and the Grenadines, St. Lucia, Suriname and Trinidad and Tobago. (PR)