Flow provides custom sites, help desks and online shopping

Greater support has arrived for local small and medium-sized businesses (SMBs) hard hit by the COVID-19 pandemic.

Flow Business has introduced a suite of Smart Solutions to help meet the evolving needs of SMBs as the sector continues to adapt to the ‘new normal’.

Against a backdrop of their own customers’ rising expectations, the need to manage health and safety concerns, and working in a time- and cost-conscious sector, business owners can level up their online presence with Smart Solutions from Flow Business – helping them to come back stronger and more connected than ever before.

The new Smart Solutions from Flow Business includes bespoke website creation in less than a week, with the option to add an online shop, plus a Digital Helpdesk – 24/7 technical and digital help beyond products and services including digital tools, hardware and software.

“The COVID-19 pandemic has produced a leap in digitalisation larger than ever seen before, and for local small businesses and start-ups in particular, it presents an opportunity for them to retool their technologies and rethink their digital strategies,” said Country Manager of Flow Barbados and Head of B2B for the South Caribbean Jenson Sylvester.

“We have seen first-hand the surge over the past few months with regards to the demand for capacity and bandwidth, along with the need for reliable IT infrastructure and around-the-clock support, and we have introduced these new Smart Solutions to help further support this critical sector that is the lifeblood of our economy.”

As part of the new suite of Smart Solutions, in addition to providing a Website & Online Store and support via the Digital Helpdesk, the company will also provide a professional email service, around-the-clock service support, up to 10GB of cloud storage for each account and security features including advanced spam filters.

Once clients are set up with their own website, Flow Business can also create personalised email campaigns to send to up to 10,000 addresses, plus additional
digital marketing support via Google Ads and search engine optimisation.

“As we continue to adapt to the new reality, there’s no doubt the demand for online engagement will continue to grow. While for some small businesses this pace of change may seem impossible, their very survival in today’s world is depending on it and we are committed to supporting them in realising their full potential,” added Sylvester.

“Digital disruption is real, and it is happening now, and it is fundamentally challenging and changing the way in which small businesses will be required to compete both today and for decades to come.

“Now is the time to be transformational, and by adding an online presence, our local business owners will be unstoppable. We’re here as the partner that will help them to keep thriving and growing.”

In addition to the new suite of Smart Solutions, Sylvester said Flow Business will continue to support SMBs with market-leading combinations of superfast broadband and reliable voice connections.

“This is about the barber shops and salons, cafes and eateries, community shops, contractors, entrepreneurs and all self-starters. These clients may be lesser in size when compared to clients in the enterprise space. However, the contribution of small business to our way of life can never be underestimated,” he said.

“It is our ultimate goal to help connect potential customers with their brand, lead them to share their positive experiences and upsell and increase their revenue per interaction.” (PR)