Alleyne’s advertising agency’s clientele expert

Barbados’ leading and most-awarded creative agency, Red Advertising & Marketing, has appointed experienced marketing professional, Lana Alleyne, as the Agency’s first ever Client Services Director.

The appointment comes as the company looks to reinforce its market leading position and to continually improve its bespoke approach to client service.

Managing Director, Jevan Jutagir, said the appointment of Alleyne was timely, coming as companies across regional productive sectors were preparing themselves for a post-pandemic recovery. One in which the role of marketing and advertising would be crucial.

“I am delighted to welcome Lana into the Red fold.

She brings with her a wealth of relevant experience both as client and agency partner.

“Her role within Red will be to strengthen our client service handling and to strategic marketing initiatives for our clients.

Red is prepared for the recovery and we want to be sure that our clients can hit the post pandemic boom running. Lana is key to leading this charge.”

One of Barbados’ most accomplished marketing professionals, Alleyne has held several senior positions across the industry.

Her introduction to senior roles in marketing came as Marketing Manager, CIBC FirstCaribbean, after which she was Head of Marketing of Duty-Free Caribbean. Her Agency experience included spending five years as Managing Director of Greg Hoyos Associates, a well-respected strategic marketing communications agency.

Most recently, Alleyne served as the Senior Consultant for a boutique brand consultancy before agreeing to join the team at Red Advertising and Marketing.

The new Client Services Director has extensive experience in various aspects of marketing and advertising, including business and product strategy and development; market research management; campaign design, execution, management and tracking; online marketing; business and partner engagement; and business operations and budget management.

Alleyne currently functions as a part time lecturer in Management Studies including Integrated Marketing Communications, at the University of the West Indies (UWI), Cave Hill Campus.

She holds an MBA with a major in Marketing from Florida International University, Miami FL., and a B.Sc. in Management from the UWI, Cave Hill.

The career marketer also holds professional marketing certification from the American Marketing Association, and ACNielsen Burke Institute, New York. (PR)