Ambassadors to push bank’s social projects

Republic Bank has inked a new partnership with popular DJ and radio personality, Patrick “Salt” Bellamy and health advocate and entrepreneur Krystal Boyea, making them the Bank’s new brand ambassadors.

Both Bellamy and Boyea bring a wealth of philanthropic experience and it is expected that the two will expand the Bank’s reach through work with its corporate social responsibility programme, the Power to Make a Difference (PMAD) and other initiatives.

Bellamy is passionate about helping students to find their way in life. Noting that Republic Bank actually goes “beyond the call of duty on Corporate Social Responsibility (CSR) initiatives”, he explained:

“I cannot wait to work with them on any projects that involve children and the youth, projects that help the most vulnerable and disadvantaged in our society and any project aimed at resulting in positive change
for the environment.”

“I believe my personal brand aligns perfectly with Republic Bank. From our first meeting I was almost surprised that so many of the bank’s initiatives worked so closely with my passion projects. There are certain core values that Republic Bank holds that are key to me,” he added.

Meanwhile, as someone who lives with Type 1 Diabetes, Boyea channeled her
own life experience into her calling to work in the health arena.

The former geologist/environmental scientist became a certified health and diabetes coach and has become one of the most recognised Caribbean advocates and spokespeople for diabetes around the world.

“As a young woman, who was diagnosed with a chronic illness as a child, whose life is defined by what she eats, and how she lives, whose passions vary from the environment to health to youth to wellness, entrepreneurship, volunteerism and more, I look forward to working with Republic Bank on all of their community initiatives.

Their Power to Make a Difference programme encourages positive societal change and assists the most vulnerable. Within that programme I am excited most about working with Jabez House, The Diabetes & Hypertension Association of Barbados, Crime Stoppers and Transplant Links.

I look forward to a busy and fruitful year of learning, collaborating, discovering, and growing with Republic Bank,” Boyea said.

In welcoming the two into the Republic Bank family, manager, Marketing & Corporate Communications, Sophia Allsopp, said: “These are two phenomenal, hard-working, forward thinking young people whose philanthropic goals align well with those of our Bank.

They have put their words into action and are actively making a difference in the lives of young people and vulnerable groups. We are looking forward to working alongside them to inspire positive change.” (PR)