Founder and chief fashion designer of her self-named fashion company, Shanice Taylor, has officially launched her brand on the international stage.
The local designer’s work reached new heights in 2021, after Barbadian-born international sensation Rihanna wore one of her pieces and it immediately went viral globally on social media.
During Thursday’s brief media launch, Taylor and her brand strategy team from G&A Communications Inc, revealed the new logo for her recently started design company, and also showcased a new, sleek website where customers can view Taylor’s current collections, and also see sneak peaks into future works.
CEO & Chief Brand Strategist with G&A Communications Inc., Devin Griffith, spoke to the process of the collaboration.
“Transmutable Innovation©, G&A’s unique process methodology was leveraged to craft the Shanice
“So it was important for us to get to know Ms Taylor and understand her motivations and what makes her tick – before we even put pencil to paper we had long talks with her to understand her unique story,” he said.
Griffith added: “The key to a successful brand is authenticity and purpose, so establishing Shanice’s brand rubric was an imperative for us.”
In reminiscing on the moment her piece went viral after Rihanna’s best friend, Melissa Forde, gave the pop star a crochet piece designed by Taylor, which led to her being featured in Vogue Magazine, she
gave thanks for the support she has received thus far in her new venture, and expressed excitement about what is to come.
“It’s an historic movement in my life, I am being thankful for every moment. The pandemic was very vicious on all of us, but it was a bit generous to me because I got a chance to meet Melissa and share
one of my pieces with Rihanna, so that was a great moment for me.
“The brand launch today is a dream come through, because of the potential of opportunities it will create. Several people and organisations have jumped on board to help me in today’s opportunities and I wish to say a big thanks to all of you.”
When asked what was immediately on the horizon for her and the new brand, Taylor and her team teased an upcoming collection for the winter season, of which prospective buyers can look out for on her new website, designbyshanicetaylor.com. (SB)