On Wednesday’s World Oceans Day, Corona, an AB InBev global brand, brings its industry-leading net zero plastic footprint* standing to life with an arresting visual installation.
The brand unveiled a written letter created from ocean bound plastic with the unifying message, “Imagine a World Free of Plastic” to illustrate the global scale of the ongoing environmental crisis. The plastic used in the exhibit is made from materials pulled from global beach clean-ups conducted by Corona and its partners.
The installation calls attention to the 300 million tons of plastic that enter our oceans every year and make up over 80 per cent of all marine debris.** (IUCN, 2021).
The following markets recreated the Mexico plastic letter with ocean plastic from their local waterways/oceans: Brazil, Chile, Dominican Republic, Germany, Canaries, Italy and Puerto Rico.
“World Oceans Day is an opportunity to reflect and understand the human impact on vital natural resources. With Corona’s long-standing history of protecting paradise, we needed to send an important message to the world,” said Charles Walcott, Marketing Manager.
“We created this plastic letter installation to highlight that it’s time for action, not just words. We must act urgently to continue to protect our oceans from daily plastic pollution, and we hope this visual inspires others to reevaluate the role and impact they can have.”
In addition to the plastic letter, Corona has made significant strides to combat marine plastic pollution in innovative new ways. For Global Recycling Day this year, Corona hosted the first ever Global Fishing Tournament in China, Brazil, Israel, South Africa, Colombia and Mexico that removed nearly 10 tons of plastic debris from the ocean and supported local fishing communities.
To date, Corona has conducted over 1,400 clean-ups, engaged over 68,000 volunteers, and collected plastic waste from more than 44 million square meters of beach.
With the plastic beach letter, Corona in Barbados to support its industry-leading position as the first global beverage brand to achieve a net-zero plastic footprint in 2021. This initiative is part of the brand’s ongoing efforts to recover more plastic from the environment than it releases. Watch how the World Oceans Day plastic letter came to life through Wieden+Kennedy’s short film.
Visit www.protectparadise.com to learn more about Corona’s sustainability initiatives around plastic pollution.
*AB InBev’s 2021 Environmental, Social & Governance. Report. Retrieved from https://www.ab-inbev.com/assets/pdfs/ABINBEV_ESG_2021_Final.pdf – page 37.
**International Union for Conservation of Nature: IUCN (2021, November). Issues Brief: Marine Plastic Pollution. Retrieved from https://www.iucn.org/resources/issues-briefs/marine-plastic-pollution. (PR)
