CIBC FirstCaribbean rebranding to CIBC

FirstCaribbean International Bank Limited is re-branding its business to adopt the name of its parent, CIBC, Chief Executive Officer Mark St Hill announced to staff on Tuesday morning.

The re-brand is to be completed during the bank’s new financial year.

St Hill said the adoption of the CIBC brand is a show of confidence of the bank’s parent bank, and a sign of its commitment to the Caribbean region.

He noted that the regional bank has always had the distinct advantage of being a part of a widely respected and recognised global brand and added that now carrying the CIBC name will benefit CIBC FirstCaribbean even more, as the bank continues down a path of growth in the Caribbean.

The CEO added: “We will have the strength of this global powerhouse behind us while maintaining the Caribbean flavour and knowledge of the marketplace that we have become known for. So, we will honour the past, recognising where we have come from, while looking excitedly to the future.”

He assured the employees that the speculation about the bank’s future in the region would be put to bed with this show of commitment from the parent bank.

The bank also on Tuesday announced the last two of its divestments of its businesses in the region, with the application to the Central Bank of Curaçao and St Maarten for the sales of its businesses there to Curaçao-based Orco Bank N.V. These transactions were the final ones in the bank’s programme of country divestitures that began in 2021 with the sale of its assets in Aruba and some of the Eastern Caribbean territories.

“We are pivoting towards growing our company. We’ve created a great company out of the legacy of the two that came before and we are moving forward, looking forward to a bright future for our company,” St Hill said.
(PR/BT)