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CIBC Caribbean and Mastercard launch prepaid card

by Barbados Today
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What started out as a partnership forged during one of our country’s most vulnerable moments, the COVID-19 pandemic, has now become “the model for targeted, rapid, and meaningful support”.

 

This was the assessment of Member of Parliament for St Thomas and Special Advisor on Elder Affairs, Cynthia Forde, as she delivered the feature address at the recent launch of the CIBC Caribbean Mastercard Prepaid Card at the Sandals Resort Ballroom.

 

Forde, who was the Minister of People Empowerment during the COVID-19 pandemic period, recalled that her ministry had launched the Adopt-a-Family Programme and needed a way to reach families struggling to survive the economic shocks of the pandemic—without putting staff or clients at risk.

 

“With the help of CIBC, we provided many vulnerable clients at that time with the Convenience Card, a card that allowed us to disburse funds swiftly and securely to affected families,” she noted.
That card acted as the stepping stone for the ministry to fully embrace the CIBC Mastercard Prepaid Card.

 

CIBC Caribbean’s Director Enterprise Payments, Cards and Merchant Services, Jennifer Fuller explained that the card can be loaded, and the recipient is able to use it to pay for goods and services. She added that the card offers an adaptable payment solution that gives flexibility and convenience to corporate companies or government agencies looking to reduce costs and time associated with writing cheques. It also gives the security that dealing with huge sums of cash to pay staff does not give.

 

Mastercard Country Manager, Dalton Fowles, in his presentation to the guests explained: “This solution speaks directly to the needs of today’s modern economy. Whether it’s government agencies disbursing pensions or social grants, or businesses managing payroll and employee expenses, our prepaid solution delivers greater speed, transparency and convenience…. More importantly, it opens the door to greater financial inclusion. For those without access to traditional banking services, this product creates a pathway to participate in the digital economy—securely, confidently, and with dignity.”

 

He said Mastercard believes in co-creating solutions alongside governments, banks, fintechs, and businesses, to ensure every innovation is relevant, sustainable, and impactful.

 

Fowles explained that Mastercard was already seeing the impact of the card in other Caribbean markets like Jamaica, Antigua, Saint Lucia and The Bahamas, and the product would soon be launched in the British Virgin Islands, Turks and Caicos and the Cayman Islands, all of which are in line to benefit from the enhanced digital payment infrastructure.
(PR)

 

 

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