Pierhead Project sees overwhelming local demand

Demand from locals for apartments and commercial spaces in the $200 million Pierhead Project has surpassed developers’ expectations just two weeks after its launch, with Barbadian businesses rushing to secure opportunities in the waterfront development.

Construction is underway on phase one, The Steel Building, which will include 39 apartments, retail and dining outlets, a beach club and improved waterfront access.

“The response has been fantastic,” a project spokesperson told Barbados TODAY. “At this stage, enquiries are focused on registering reservations in the apartments of The Steel Building. We’re also seeing strong interest from the local hospitality, tourism, and retail sectors for leasing the commercial units planned for the ground floors of the first three buildings and the Beach Club.

“Right now, it’s primarily local. We’ve not yet started any overseas marketing, as we wanted locals to have the first opportunity to be part of The Pierhead…. Overseas marketing will begin in late 2025.”

Small Barbadian operators are also keen to join, with fishing and cruising boats expected to return to the Careenage in due course.

The spokesperson called the demand a sign of pent-up appetite for Bridgetown’s revitalisation.

“People want to see the waterfront come alive again, not only as a residential hub, but as a draw for tourism, culture and community life,” the official said. “The Pierhead is proud to be leading that charge, and we believe it will inspire further regeneration in the surrounding area.”

With only a limited number of units available across three phases, the team urged locals to act fast before overseas marketing begins in late 2025.

Future phases, House of Pillars (2027-2028) and Bridge House (2029-2031), will add 139 more apartments and expanded commercial spaces. (EJ)