Fun Miles loyalty programme launches in Barbados with Kooyman as inaugural partner

A world of exciting customer rewards has opened to Barbadian shoppers through Fun Miles, a leading regional customer loyalty platform, which has launched with Kooyman as its first local partner.

Barbados joins a network of markets including Aruba, Bonaire, Curaçao, St. Maarten, and St Eustatius. The customer loyalty platform has a decades-long track record of rewarding thousands of members and partnering with hundreds of businesses.

Managing Director of Fun Miles, Wouter de Leeuw, said shopping, earning, and engaging with the Fun Miles platform was about more than just earning reward points for purchases.

“Fun Miles is more than a rewards programme,” said de Leeuw. “It’s about enriching everyday life by turning purchases into joyful, rewarding experiences. Today, we introduce Barbados to a life-enriching and engaging customer loyalty platform that is truly fun to be part of.”

Fun Miles can be tracked, managed, redeemed, and even transferred to other Fun Miles members using the Fun Miles app from Google Play or the App Store. Customers can receive a Fun Miles card in-store at Kooyman and register.

De Leeuw said Fun Miles was happy to have Kooyman, a trusted Fun Miles partner across the region, as the first retailer to bring this rewarding experience to Barbados. He added that with the launch of Fun Miles in Barbados, businesses have gained access to a proven platform that connects them with their customers, strengthens relationships, and drives sales, while consumers enjoy more value from their everyday purchases.

De Leeuw encouraged Barbadians to download the app, register, and spread the word: “Join the Fun Miles family, share your enthusiasm, and help others discover the fun. The growth potential is limitless, and we are excited to make Fun Miles a true Barbadian success story.”

(PR)