Grenada advances Canadian tourism market strategy through high-impact Toronto mission

The Grenada Tourism Authority (GTA) has successfully concluded a high-impact Canadian market mission in Toronto, reinforcing the destination’s presence within one of its key source markets through targeted trade, media and airline engagements.

Led by Chief Executive Officer Stacey Liburd, alongside Director of Sales (Canada) Sekou Stroude and Marketing Executive Melinda Telesford, the mission focused on deepening strategic partnerships, expanding airlift opportunities and strengthening Grenada’s positioning within the Canadian luxury and leisure travel segments.

Attendees at Agent Dinner. (PR)

A key outcome of the mission was strategic dialogue with WestJet, exploring the extension of Grenada’s direct seasonal service from a December–April window to a broader November–May schedule, enhancing accessibility for Canadian travellers. Engagement with WestJet Vacations also advanced opportunities to expand packaged offerings, increasing visibility and conversion across the market.

“Our presence in Toronto reflects a deliberate and focused approach to strengthening Grenada’s position within the Canadian market,” said Stacey Liburd, Chief Executive Officer of the Grenada Tourism Authority. “Through strategic airline discussions, trade engagement and media outreach, we are expanding awareness while creating clear pathways for increased visitation and sustained growth.”

Grenada’s luxury positioning was further elevated through participation in Virtuoso On Tour Toronto 2026, where the delegation engaged more than 80 top-tier travel advisors. Destination visibility was amplified through a Grenada sponsored dinner which featured a brief destination presentation and remarks by CEO Liburd, curated experiences and a prize giveaway courtesy of stakeholder partners Calabash Grenada, Six Senses La Sagesse and Silversands Grenada.

A targeted media engagement connected the destination with 20 leading journalists and influencers, generating immediate coverage, including a feature in Travelweek, with additional national exposure anticipated. A live television appearance by the CEO on CHCH Morning Live further extended Grenada’s reach to a broad consumer audience across Ontario.

“Engagement across trade, media and airline partners continues to reinforce strong demand for Grenada within the Canadian market,” said Sekou Stroude, Director of Sales (Canada). “The relationships strengthened during this mission position us to drive both immediate bookings and long-term market growth, particularly within the luxury and experience-driven segments.”

The mission also included a high-impact travel advisor dinner engagement with key agencies including Flight Centre, U Travel and Maritime Travel. There were also strategic partnership discussions with Sandals Resorts to support upcoming joint activities across Canada.

The GTA’s collaboration with its in-market representation partner, VOX International, further confirmed strong campaign performance, with high engagement and conversion metrics across ongoing initiatives.

The mission concluded with diplomatic engagement at the Grenada Consulate in Toronto, reinforcing alignment between tourism promotion and foreign service efforts as Grenada continues to expand its global reach.

(PR)