Health CareLocal News More young mums reluctant to breastfeed as attitudes shift by Lauryn Escamilla 09/08/2026 written by Lauryn Escamilla Published: 09/08/2026Updated: 11/08/2026 3 min read A+A- Reset FacebookTwitterLinkedinWhatsappEmail 30 More young mothers are reluctant to breastfeed because of lifestyle preferences and work commitments, making targeted education more important than ever, registered nurse and midwife Shermena Kirton of the Queen Elizabeth Hospital (QEH) said on Thursday. As the QEH hosted a Breastfeeding Awareness Month popup booth on the hospitalโs ground floor, Kirton said healthcare professionals are encountering more young mothers who are hesitant to breastfeed, but believes education tailored to individual circumstances can help change their minds. โWe get that from the younger generation because they donโt want to get tied upโฆ. โThey only live onceโ, you know, โliving my best lifeโ,โ she told Barbados TODAY. Kirton said career demands were also influencing mothersโ decisions, โThey [say] they have careers and they got commitments to the jobsโฆ so they donโt have the time like that to breastfeed. Yeah, we have that challenge, but weโre just trying to educate and try to change the culture.โ The midwife said the approach taken by healthcare workers is to tailor information to each motherโs circumstances rather than offering general advice. โMy thing is that education has to work for the patient. So for exampleโฆ a mother whoโs diabeticโฆ give her the information that if she breastfeeds, her child is less likely to be diabeticโฆ then she might be more willing to try to breastfeed.โ She said explaining how breastfeeding can reduce a childโs chances of developing conditions such as asthma also helps mothers see its value. You Might Be Interested In Crystal Beckles-Holder, 2nd runner up in regional competition GUYANA: Body of child found after gold mine collapses Barbadians asked to help with return tickets for Haitians โItโs the type of information we use to advise the mothers that will probably get them.โ Kirton acknowledged that many young people focus on immediate concerns rather than long-term health benefits. โIf we donโt show them the importance, then they can neverknow what the importance is,โ she said. โPeople donโt seeโฆ everything is short and instantโฆ but if you could set yourself up for a better future, it would be.โ The event formed part of the hospitalโs activities for World Breastfeeding Week and Breastfeeding Awareness Month, with displays highlighting breastfeeding techniques, milk storage and the health benefits of breast milk. Registered nurse Reia Jackman demonstrated practical ways mothers can safely store expressed breast milk while keeping costs down. โSince itโs such a small amount, you can collect it in a syringeโฆ and you can put it in the freezer and store it,โ she said referring to the colostrum, the first set of milk that is produced after birth. โFor a cost-effective measure, you can get the ice traysโฆ because the bags are not reusable.โ Registered nurse Shanice Forde of the Neonatal Intensive Care Unit (NICU) stressed that breast milk plays a vital role in caring for premature and vulnerable babies. โFor NICU, breast milk is quite important becauseโฆ breast milk is basically medicine for babies,โ she said. โIt helps to lower the riskโฆ. Itโs easy to digest for babies, it strengthens the immune system, supports brain development, promotes bonding and reduces [the risk of] infection. So itโs quite important for the babies in NICU to have their breast milk.โ Forde said the NICUโs display also educated parents on breastfeeding positions, breast milk storage and preparation, while reinforcing that breast size does not determine milk production. (LE) Lauryn Escamilla You may also like MTW announces islandwide roadworks for coming week 30/08/2026 Appeal for volunteer mentors for Chapman Challenge 30/08/2026 BWU president general demands stricter enforcement of labour laws 29/08/2026