Honey Child brand goes global

Honey Child, a brand created by Barbadian Nicole Rowe, has gone global.

The organic body care company offers natural skincare products handcrafted from plant-based powerhouses such as aloe, plantain and papaya that are sustainably farmed on our Caribbean island home.

The company focuses on eye-pleasing aesthetics, luxurious feel and intoxicating scents to engage customers in a multi-sensory natural skincare experience while loving and caring for our planet in the process. The products range from soaps, body butters, body scrubs, body oils and face oils.

Organic skincare is something that Rowe was passionate about for quite a while. As a teenager, she read magazines for skincare articles and DIY face masks.

“I have always been interested in skincare . . . natural skincare . . . that has always been very important to me,” she said.

Rowe took a natural soap-making class in 2019, pre-COVID, which led to her making products at the beginning of 2020. Samples were given to her friends and family in order to obtain honest reviews. She introduced the brand at a pop-up in April that same year but the COVID-19 pandemic affected those plans. She then used social media to promote her products.

The entrepreneur defines her business journey as an eye-opener. “This is the first time that I would have been in the world of entrepreneurship . . . but despite the challenges, I would say it has been a good experience so far.”

Last year, Rowe attended the NYNow trade show in New York, which she described as a new experience and a different way to do business. Her products were met with positive and enthusiastic responses from buyers.

“Seeing people excited about products that they are accustomed to in the international market was kind of an eye-opener for me also . . . they gravitated towards the booth with the soaps . . . I was fortunate to get some orders which I was able to fulfil, and some persons reordered also,” she disclosed.

Rowe thanked the National Cultural Foundation (NCF) and acknowledged that they played a pivotal role in her company’s growth. “The NCF has been very instrumental in terms of helping me to grow and expand my business. They were also a big reason why I was able to attend the tradeshow.”

Rowe has also received a grant from the NCF, which helped with the purchasing of materials, equipment and stock.

“The NCF personnel are always willing to help from what I have seen even with other artisans; to help develop in any way; to help bring awareness to the person’s brand,” she said.

Rowe’s goal is to make Honey Child a household name locally, regionally and internationally.

In the meantime, she has some invaluable advice for future entrepreneurs.

“Know your brand and what you want to offer to the market, who your market is; have clear ideas of what you and your brand are about,” the businesswoman said. (PR)