New GM at Barbados Today

The Barbados Today Inc. (BT) announced Friday the appointment of Hermina Elcock as the new General Manager of the digital media organisation effective 1 February, 2022.

BT has been a leading provider of reliable news and media services to the island and the Barbadian diaspora for more than 13 years.

Since joining the company in 2019, Elcock enhanced the company’s Sales division in her role as Sales & Commercial Content Manager.

In her new role as General Manager, Elcock will now be responsible for developing BT’s vision and strategy, accelerating growth and implementing product and business model innovations in digital journalism, publishing, and content marketing.

“Hermina is an effective and resolute young leader who has achieved financial successes for BT. With her high level of personal commitment, professionalism, and integrity, we have no doubt she will continue to represent BT brilliantly in her new capacity as General Manager,” said Mr Peter Harris, BT’s Executive Chairman.

Elcock said: “Barbados Today is a pioneer in online news publishing. At a time of significant disruption and transformation in the media industry, we have an opportunity to position Barbados Today as the leading digital publisher in the region. We are doing many unique and interesting things within digital media, with a cutting-edge suite of digital products like BT Lifestyle and BT Travel. I am excited to help further the growth of our business and deliver effective solutions for our readers, clients and stakeholders.”
(BT)