‘Made in Barbados’ must go global – NCF CEO

Chief Executive Officer of the National Cultural Foundation (NCF) Carol Roberts-Reifer has challenged local artists to make ‘Made in Barbados’ a globally strong and recognised brand.

Speaking at the end of a ten-day leathercraft and crochet masterclass organised by the NCF and conducted by Senegalese master tutors Aliou Sylla, Adama Diouf and Lisle George Forde, Roberts-Reifer said that label should be more sought after internationally.

“After this class, what does ‘Made in Barbados’ mean?… When I look around very briefly at the work, I think ‘Made in Barbados’ means made to a global standard and infused with the soul and essence of all that we are as Barbadians. Every single thing that makes up our Barbadianess – that is what ‘Made in Barbados’ means.

“I urge you and challenge you to keep that at the forefront of your creative process. All of the skills that you’ve learned today, all of the God-given talent created in such a way that it can stand on its own anywhere on the global platform,” the NCF boss said.

Carol Roberts Reifer, CEO NCF.

The masterclass, which was designed to assist the local fashion industry, saw 50 artisans from around the island participating in several craftsmanship sessions held at Bagnall’s Point Gallery at Pelican Craft Centre.

Roberts-Reifer added that it was time for other artists to step up their game and be recognised like international superstar Rihanna.

“We live in a time when the world’s eyes are on Barbados because of our strong leadership in our Prime Minister, because of that little girl from Westbury Road, and because of the contributions of all of you as artists as the world looks on. It’s almost as if it’s our time and the stars have aligned even further,” she said. (SB)

Master Tanner and leather maker Aliou Sylla explaining the process to one of the workshop participants.