Patricia Gill often plays pranks on her family and her customers. So when she answered a phone call and heard that she was the grand prize winner in the Harris Paints Level Up Christmas Competition, she thought she was on the other end of a joke.
It took Harris Paints Retail Store Supervisor Gavin Wilson a little while to convince her that she had really won $5 000.
Gill was one of nine grand prize winners from countries around the region where Harris Paints is sold.
The competition allowed customers who made a purchase at any Colourcentre or Dealer, to link to the Harris Paints Level Up app and play two different games: a Spin the Wheel game to try and win instant prizes and a Match It game where players had to pair images and descriptions that describe Harris Paints innovations, in order to be entered into the grand prize draw.
In addition to Gill’s first prize cash, there were numerous gas vouchers and grocery vouchers won as instant prizes totalling US$13 000 (BDS$26 000).
Commenting on the success of the competition, Senior Vice President of Sales and Marketing at Harris Paints Luke Ticknor: “We took a multi-level approach this year, giving customers both compelling prizes and appealing discounts on a wide range of products including our premium solutions. We also utilised an innovative digital platform to ‘gamify’ our prize contests and give customers a more lasting experience. This created many more chances to win and an element of fun and creativity.”
Gill said that she was planning to paint her house and would be using the money to purchase the Harris Troweltex textured finish in turquoise.
(PR/BT)
