Red on Top Again!

Red Advertising & Marketing Limited again topped the Barbados winners table at the 2024 judging of the American Advertising Federation Awards through The Caribbean Advertising Federation.

This brought up another impressive performance following topping the Angel Awards in November 2023.

Awards were won across 5 brands including Banks Holdings, Deputy Beer, Banks Beer, Norman Centre and Red Advertising itself.

Jevan Jutagir, Managing Director of Red, commented on the awards:

“Winning awards is infectious! We love to pit our creative, strategic, and intellectual muscle against our peers, both in Barbados and across the wider Caribbean…and this seems to work for both our clients and Red itself!

We pride ourselves in a strong, strategic understanding that “gets” the client’s business objectives…but creativity is what engages the consumer and ultimately grabs their attention! You need to both get the message right…and deliver it in a way that is engaging, unique and memorable. That is what sets Red apart from the competition, the ability to take the business objectives of our clients and produce a solution that speaks to the consumer… and also wins awards!”

Jutagir also commented on the two awards shows of the American Advertising Federation,

“Red continues to dominate both award shows in Barbados, but our heart is drifting more and more to The Angel Awards, which showcase great Corporate Social Responsibility and Public Good work!

I fear that the ADDYs are continuing to lose ground as out and out creativity for creativity’s sake is outpaced by strong community-based marketing communications. Long may this continue!

Companies and brands need a strong focused CSR strategy and campaigns. This is where we are strongest, so why not call us and explore the infinite possibilities CSR offers?”

The ADDY awards is the creative award show of the American Advertising Federation (AAF) of which the Caribbean Advertising Federation (CAF) is a member. The awards are 3 tiered with local shows and awards which feed into regional shows (the CAF is part of the 4th District region which includes Florida, The Caribbean and Puerto Rico) which in turn feed into a National show.

Red Advertising & Marketing, operates across the Caribbean and is one of the Caribbean’s most creatively awarded agencies. Its contact is Jevan Jutagir 1-246-228-4000