Rihanna boosts her billion-dollar empire with Fenty deal at Paris Olympics

Rihanna has signed a historic partnership with the 2024 Paris Olympics, boosting her billion-dollar fortune.

The singer turned beauty mogul signed a deal said to be worth tens of millions, insiders tell The Standard, to “beautify” the world’s top athletes.

“This deal with her Fenty cosmetics brand is a major coup for Rihanna,” the source says. “She’s the first ‘non-corporate’ self-made, beauty brand to get such a major deal from the sporting event.

“Her line is known as diverse and for all skin types – so it makes sense as it will be perfect for the variety of athletes from all over the world.

“She’ll also have her image along with the cosmetics plastered everywhere. It’ll be great for the brand and she’s bagged millions for the deal.”

This week the singer posted a photo of herself walking hand-in-hand with a Fenty Beauty lip product, which was holding a glass of wine, with the Eiffel Tower and Olympic rings in the background.

She captioned it, “tried to tell yall…we outside all 2024!!! PROUD to announce that @FentyBeauty is a premium partner of the Olympic AND Paralympic Games baby!!! #FentyxParis2024”.

In a press release, it was revealed that Olympic volunteers will receive Fenty Beauty makeup kits, including the Eaze Drop’Lit All-Over Glow Enhancer, Invisimatte Instant Setting and Blotting Powder, Gloss Bomb Universal Lip Luminizer, and the Eaze Drop Blurring Skin Tint.

Volunteers will get tutorials to create a “designated look,” with Fenty makeup artists available for assistance.

Rihanna’s photo featured her in a shirt dress, army-print bomber jacket, Louis Vuitton handbag, oversized red sunglasses, and gold heels, with her long brown hair flowing and jewellery.

The image humorously replaced her partner A$AP Rocky as the lip gloss from their Paris Fashion Week trip.

Rihanna and Rocky have been dating since 2020 and share two children, RZA and Riot. Fans enjoyed the joke, with comments like “not you replaced Rocky with your gloss bomb” and “I know A$AP somewhere with his hands on his hips and mouth wide open at this picture”.

Fenty Beauty’s account responded with, “Let’s go Paris!” while sister brands congratulated her. Fenty Hair wrote, “Issa Fenty TAKEOVA,” and SavagexFenty commented, “Always elevating the game.”

The pop-star’s Fenty brand success has made her a billionaire, worth $1.4billion USD, making her the world’s richest female singer.

Rihanna, full name Robyn Rihanna Fenty, launched Fenty Beauty in 2017. It is considered revolutionary for being one of the first brands to offer a diverse range of foundation shades in a market that was lacking in inclusivity.

She said her inspiration for launching the brand was seeing many black and brown women struggle to find shades of make-up that matched their skin tone. “I want everyone to feel included,” she added.

SOURCE: The Standard