RUBIS will Walk for the Cure in 2024 this weekend, supporting the company’s silver sponsorship of the annual fundraiser which is organised by the Barbados Cancer Society’s Breast Screening Programme in partnership with CIBC Caribbean.
Team RUBIS will be out in full force as 103 staff members, their families, and friends join the effort to raise awareness about breast cancer. The event also generates essential funds for purchasing equipment and other critical resources needed by the Breast Screening Programme.
Mellissa Broomes, brand marketing specialist, underscored RUBIS’ commitment to the cause, stating: “We are proud to support the Walk for the Cure, recognising the significance of this cause and its role in educating the community. This initiative is vital in raising both awareness and funds in the fight against cancer, and we are honoured to contribute to such a meaningful and impactful cause.”
Treasurer of the Breast Screening Programme of the Barbados Cancer Society, Sonya Alleyne, welcomed RUBIS on board as a sponsor for the event which will start at 3:30 p.m., on Sunday.
“We are mindful that there is a great demand on your marketing spend and are thankful that you chose to invest your dollars in this extremely important area. Your dollars go to ensure that breast cancer screening is done with cutting-edge equipment and diagnostic tools. This way, we can detect breast cancer early and commence lifesaving treatment. Early detection is your BEST protection,” she stated.
RUBIS said its contribution continues to demonstrate its commitment to social responsibility, supporting critical health initiatives that positively impact the lives of Barbadians.
(PR)
