C&W Communications, the operator of Flow, Flow Business and C&W Business, has renewed its commitment to the Caribbean’s largest annual fundraising walk supporting breast cancer awareness.
As the global community observes Breast Cancer Awareness Month in October, the C&W Communication brands of Flow and C&W Business have donated $30 000 to this year’s CIBC Walk for the Cure.
Thousands of Barbadians are expected to transform Warrens and its environs into a sea of pink on Sunday, October 6 in a show of support for individuals and families touched by breast cancer.
“Together, we walk to honour the courage of survivors, remember those we’ve lost, and work towards a future without breast cancer. Every step we take as a community brings us closer to a cure,” said Desron Bynoe, Country Manager, Flow Barbados.
“As the country’s leading telecoms provider, we are driven by a mission to connect communities and change lives, and through our longstanding partnership with CIBC and the Walk for the Cure, we are proud to make good on that promise.”
The company’s support also extends across the Caribbean, with similar partnerships established in markets where both CIBC and C&W Communications have a presence.
Bynoe also commended the “outstanding” work of the Barbados Cancer Society’s Breast Screening Programme: “Their dedication to early detection and lifesaving screenings has made an incredible impact in our community. By empowering individuals through awareness and offering critical support, they are truly making a difference in the fight against breast cancer, and we are honoured to stand beside them in this vital cause.”
Managing Director, Barbados and the Eastern Caribbean, CIBC, Donna Wellington said the bank was incredibly grateful for the partnership with C&W Communications.
“It is that spirit of collaboration and community that gives us strength, and we thank them for walking alongside us over the years in this important cause,” said Wellington. “Walk for the Cure has become our flagship activity and one of the Caribbean’s largest cancer fundraising and educational initiatives. This event attracts tens of thousands of walkers from The Bahamas in the north to Trinidad in the south and the funds generated are truly life-changing for those most in need.”
This year’s Walk for the Cure in Barbados starts at CIBC’s Regional Head Office in Warrens, proceeding towards the D’Arcy Scott Roundabout, onto the Gordon Cummins section of the ABC Highway to the Hinds Hill traffic lights and turning right onto Husbands Main Road.
Walkers will then proceed to the traffic lights by Queen’s College, turning right onto Clermont Road and continuing through to Warrens, left to the give-way lollipop, and proceed to the finish at Massy Stores car park passing between CGI Towers and KFC.
(PR/BT)
