Liberty Business continues support for SMEs

Liberty Business, the business-to-business arm of leading telecoms provider Flow, has reaffirmed its commitment to the growth and resilience of local small and medium-sized enterprises (SMEs).

Liberty Business is once again the title sponsor of Small Business Association (SBA) Week 2025, running from September 21 to 27, under the theme, Navigating Business in the Age of AI and Digital Trade.

The official media launch was hosted at the Flow Customer Experience Centre and Liberty Business Lounge at Windsor Lodge, where Romel Sargeant, senior manager B2B, delivered remarks.

“Small and medium-sized businesses are the backbone of our economy, and Liberty Business is proud to stand with the SBA once again. Liberty Business remains dedicated to empowering every enterprise, from the corner shop to the corporate boardroom, with the tools, connectivity, and confidence to succeed,” he said.

Sargeant urged small businesses to embrace technologies and reassured them that Liberty Business is their partner in the digital journey.

“This year’s theme for Small Business Week resonates deeply with us because it shines a light on the incredible opportunities waiting to be seized. Artificial Intelligence and digital trade are no longer distant possibilities; they are here today.

“Think of these possibilities: smarter customer service that allows you to connect more personally with clients, online sales channels that bring your products and services to new audiences, and access to global markets that were once only available to large corporations. This is your moment. The digital era is here, and the opportunities are endless. Together, let’s make sure small businesses lead the way,” Sargeant said.

Chief Executive Officer of the Small Business Association, Dr Lynette Holder, lauded Liberty Business for more than a decade of continued support.

“Partnerships like these are vital to the sustainability of our sector. Liberty Business consistently demonstrates commitment to the small business community. As we embrace the age of AI and digital trade, these are exactly the types of collaborations that will help our members stay relevant, competitive, and innovative,” she said.

SBA Week 2025 will feature a series of activities and forums designed to equip entrepreneurs with tools to navigate new business frontiers, enhance competitiveness, and build resilience in the digital era.

(PR)