Flow takes centre stage as title sponsor for Grand Kadooment

Telecommunications powerhouse Flow has been unveiled as the title sponsor for the spectacular climax of this year’s Crop Over festival, Grand Kadooment.

The official announcement was made on Thursday at the vibrant Pelican Craft Village, where Marilyn Sealy, Senior Director and Head of Communications at Cable & Wireless Communications, expressed the company’s excitement to be part of the Crop Over 50th anniversary celebrations.

“Flow has long been a proud and resolute supporter of the arts, culture, and heritage in Barbados, and we recognize the profound importance of celebrating our rich traditions and highlighting the vibrant spirit of our people,” Sealy said, while stressing the telecommunications company’s long-standing support of cultural and creative arts in Barbados.

“This year, we are especially thrilled to join forces with the National Cultural Foundation to deliver the grandeur and excitement of Grand Kadooment. This event is a highlight for many—a day filled with colorful parades, captivating music, and a celebration of our cultural heritage. Flow’s commitment to enhancing the experience of Grand Kadooment underscores our dedication to keeping Barbadians connected to the things that matter most: our culture, our community, and our shared moments of celebration.”

Carol Roberts, Chief Executive Officer of the National Cultural Foundation (NCF), stressed the importance of sponsors such as Flow to the success of the festival, saying it was of high quality because of the relentless efforts of sponsors and stakeholders.

“Last year was a watershed moment, and this year promises to be another unprecedented occasion with more events than we can handle. These events come to fruition because a dedicated group of governmental agencies and private companies unite their efforts,” Roberts noted.

While acknowledging that not every event runs smoothly, Roberts assured attendees that the overall experience remained enjoyable, thanks to the hard work of a small but passionate team.