With growing concerns about road safety, Sagicor General Insurance is taking proactive steps to promote responsible driving habits. The company has launched the Sagicor Drive feature within the Sagicor GO app, which rewards clients for safe driving behaviour.
General Manager of Sagicor General Insurance Inc for Barbados and the Eastern Caribbean, Patrick Hinkson emphasised the motor insurance provider’s commitment to improving road safety.
“We believe that by incentivising good driving habits, we can significantly reduce road accidents and encourage greater responsibility among drivers. Our aim is to make the roads safer for everyone, while offering tangible benefits to those who consistently practise safe driving. This initiative is more than just a rewards programme—it’s a vital step towards creating a culture of road safety,” he stated.
The Sagicor Drive feature within the app is designed to recognise and reward safe driving practices. Using a mobile phone’s sensors, the app tracks various driving behaviours, including speeding, distracted driving, hard braking and even harsh cornering, and nighttime driving. After each trip, users receive personalised feedback on their driving habits. Drivers can earn badges, renewal discounts, and reward points, which can be redeemed for coupons, free merchandise, and other exclusive offers.
In explaining how the app works to clients, Assistant Vice President of Innovation and Business Solutions Andre Barrow pointed out that as people drive, they will be able to earn additional discounts on their motor insurance policy.
“We’ve made this fun and easy with challenges every month and many different ways for our clients to be rewarded. They will be able to earn vouchers and prizes throughout the year. Clients will also be able to earn an additional discount on their motor insurance policy at renewal. The best part? This is a no-penalty programme—we are solely focused on recognising and rewarding safe driving,” Barrow said.
To get started, clients can download the Sagicor GO App and activate Sagicor Drive.
(PR)
