Flow spreads holiday cheer to children and four acharities

Christmas joy is reaching even more families and children in need, thanks to telecoms provider Flow. In keeping with its annual tradition, the company has delivered over 100 gifts to the Barbados Child Care Board (CCB) and $20 000 worth of supermarket vouchers to several charities.

Flow’s employees participated in the company’s annual “Adopt a Child for Christmas” initiative, where they each ‘adopt’ a child in care and purchase gifts based on the child’s personal wish list.

Employees also thoughtfully wrapped and personalised each gift with notes for the children. This year, the gifts were distributed to wards across seven children’s homes, including Nightingale Home, Lily Cot, Ixora Cottage, Violet Gittens, McManus Centre, Sterling Children’s Home, and the Marina Brewster Centre at Farrs.

Some of Flow’s ‘employee elves’ in Santa’s Workshop before wrapping more than 100 gifts for children in care.

“Our team is always eager to support this initiative, and there is no doubt the need is great. It warms our hearts to be able to make the yuletide season a little more enjoyable for these young, deserving Barbadians,” said Desron Bynoe, Country Manager, Flow Barbados.

“We are committed to being agents of change, and our longstanding partnership with the CCB allows us to positively impact children who need it most. Heart is more than something we have; it’s something we share.”

Carla Haynes, senior care officer at the Child Care Board, expressed gratitude for Flow’s continued generosity.

“Flow has been a longstanding supporter of the CCB, and these Christmas gifts are always well received. The effort made to provide each child with a gift of their choice is inspiring. We sincerely thank Flow for their consistent support of children in care,” she said.

In addition to supporting children in care, Flow extended its holiday giving by donating $20 000 worth of supermarket vouchers to the Barbados Cancer Society, Cancer Support Services, the HIV Commission, and the HIV Food Bank. This contribution ensures that more families and individuals in need receive essential supplies during the holiday season.

(PR)