Barbados records surge in arrivals from Middle East

Barbados has seen a 31 per cent jump in visitors from the Gulf region in 2024, as more travellers from the Middle East choose the island for luxury, long-haul holidays.

The Barbados Tourism Marketing Inc. (BTMI) on Tuesday reported the year-on-year increase in arrivals from the Gulf Cooperation Council (GCC) region, which comprises Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates (UAE).

The UAE led the growth in visitor numbers, followed by the Kingdom of Saudi Arabia, with increases of 30 per cent and 36 per cent, respectively. Oman also emerged as a standout market, registering an impressive 104 per cent increase in travellers to Barbados compared to the previous year.

This regional upswing reflects a growing appetite for long-haul, luxury leisure travel among GCC residents, particularly to culturally rich destinations like Barbados. The island’s appeal lies in its pristine beaches, vibrant culinary scene, and a wide range of family friendly and wellness-focused experiences. The presence of luxury family all-inclusive resorts also serves as a value-add for family travellers from the region.

“We are incredibly proud to see Barbados striking a chord with discerning travellers from the GCC who seek authenticity, luxury and enriching experiences,” said CEO of the BTMI, Andrea Franklin.

“This upward momentum fuels our commitment to deepening strategic investments in the region and amplifying Barbados’ unique appeal on the global stage. The appointment of our new Director of Emerging Markets, Kyle Gittens, coupled with the impressive growth in arrivals from the GCC, highlights our dedication to expanding Barbados’ international footprint and welcoming new audiences to our island.”

The BTMI’s Director of Emerging Markets, Kyle C. Gittens said the GCC continues to show strong potential as an emerging source market.

“Travellers from this region are seeking unique, meaningful experiences and Barbados delivers on that promise—from immersive island culture to unmatched hospitality,” he said. “We are encouraged by the growth and are committed to further strengthening our presence in the market.”

BTMI’s marketing push in the region has included targeted media campaigns, travel trade partnerships, and destination promotions tailored to the preferences of GCC travellers.

A contributing factor to this momentum has been BTMI’s collaboration with dnata representation services, supporting sales, marketing, and PR efforts across the region.

The BTMI said that as Barbados continues to diversify its global footprint, the GCC remains a key market for strategic growth and long-term tourism development. (BTMI/BT)