DJ Puffy Barbados’ new tourism, culture ambassador

Internationally acclaimed entertainer Andre Parris, widely known as DJ Puffy, has been officially announced as Barbados’ newest Tourism and Culture Ambassador. The announcement was made during a formal contract signing held at the headquarters of the Barbados Tourism Marketing Inc (BTMI).

In a strategic move to enhance Barbados’ global brand appeal, particularly among younger, international audiences, the BTMI and the National Cultural Foundation (NCF) have jointly secured a one-year partnership with the world-renowned DJ and Red Bull 3Style World Champion. DJ Puffy brings unmatched talent, infectious energy, and a profound pride in representing his Barbadian heritage on the world stage.

“BTMI is proud to stand with Mr Parris, an internationally acclaimed entertainer, whose roots run deep in Barbadian soil and whose reach extends to stages and audiences around the world,” said Andrea Franklin, chief executive officer of BTMI.

“As an ambassador for Barbados, his story becomes a part of our story. Through digital storytelling and high-profile appearances, we expect this collaboration to significantly increase awareness and visibility for Destination Barbados, helping us strengthen the island’s global identity.”

Carol Roberts, chief executive officer of the NCF, echoed these sentiments.

“The National Cultural Foundation is just absolutely delighted at the opportunity to work with DJ Puffy again. We have worked with him in the past, but this opportunity is invaluable because it allows us to continue our work to promote Barbadian music but at a different level.

“There is no doubt that DJ Puffy will ignite nostalgia and beautiful memories to those Barbadians and West Indians across the globe, but equally important this is a wonderful opportunity through DJ Puffy to introduce untold millions of people around the globe to the energy and the vibe and the beauty and the rhythm of local music.”

DJ Puffy will play a pivotal role in elevating the island’s global image by spotlighting its vibrant culture at key international events. His appointment aligns seamlessly with the BTMI’s and NCF’s shared commitment to investing in homegrown talent and collaborating with cultural innovators who are shaping global conversations.

Parris shared, “The opportunity to represent your country is something many only dream of. Nearly a decade ago, I had the honour of doing just that and winning on the world stage. Since then, the motivation, mindset, and mission to uplift have never left me. In fact, the desire has only grown. The bigger the stage, the stronger the drive.”

He added, “Today, I’m incredibly proud to be officially recognised as a Barbados Tourism and Culture Ambassador. Barbados isn’t just where I’m from—it’s my sanctuary. A place of joy, culture, rejuvenation, humility, love, pride, and relentless spirit. Sharing that with the world isn’t just a goal—it’s part of who I am.”

Through his music, influence, and platform, DJ Puffy will share the spirit of Barbados with global audiences—bold, creative, and proudly Bajan. (PR)